Topic: QR Codes

Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’

San Francisco and D.C. will be the first U.S. markets

New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets…

This Agency Helped Ford Put QR Codes on All of Its Window Stickers

Hipcricket offers a broad range of mobile services

Specs Who CEO Ivan Braiker (l.), COO Doug Stovall What Mobile marketing company Where Lake Washington at Carillon Point in Kirkland, Wash. Hipcricket launched in 2004 with a focus on text-message marketing, and its…

More Than 200 Retailers Have Been Targeted By Patent Trolls

Legislation reform is gaining momentum

There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has…

Organic's Thomas Says Context Is King When Analyzing Data

Also, QR codes can be a true platform, not just gimmick

As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994. Since then, Organic has had its share of ups and downs…

Facebook Ties Offers With Ads

Product updated to allow brands to append barcodes

When Rosetta Stone bundled a recent Facebook Offers campaign with an ad buy on the social network, the language-learning company saw a better return than its paid search campaign on…

Which Mags Were Biggest Users of QR Codes in 2011?

Usage spiked as advertisers drove activity

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…