PwC | Adweek
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Topic: PwC

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Consumer Magazine Market Predicted to Shed $1.3B by 2017 Digital dollars are growing, but not fast enough

The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media…

June 4, 2013, 7:00 PM EDT

Mobile Advertising Skyrocketed 111% Last Year IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

April 16, 2013, 11:00 AM EDT

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