PwC | Adweek PwC | Adweek
Advertisement

Topic: PwC

Type
Entertainment, Media and Communications Deals Hit $74 Billion in Q2 PwC credits the rise of the megadeal

The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its…

August 21, 2014, 11:37 AM EDT

PwC: Big Marketing Potential in Hispanics’ Mobile Consumption More receptive to coupons, mobile payments

Dialing up on mobile marketing would likely behoove Hispanic-targeting brands, according to a new study from PricewaterhouseCoopers. PwC’s new “Mi Móvil: Hispanic Consumers Embrace Mobile Technology” report polled 500 Hispanic and…

May 22, 2014, 1:52 PM EDT

Consumer Magazine Market Predicted to Shed $1.3B by 2017 Digital dollars are growing, but not fast enough

The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media…

June 4, 2013, 7:00 PM EDT

Mobile Advertising Skyrocketed 111% Last Year IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

April 16, 2013, 11:00 AM EDT

Advertisement