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Topic: publishing

BitTorrent Woos Advertisers and Publishers

Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

Making Hard Choices for Native’s Survival

Parsing the good, the bad and the ugly

Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native…

A Growing Number of E-Commerce Sites Are Moving Into Print

Digital-to-print seems counterintuitive. So why are they doing it?

Ask any lifestyle magazine publisher how they’re making up for declining print revenue, and chances are they’ll mention e-commerce. But while countless publishers are struggling to drive dollars via online…

Facebook's Goodfellas Moment

Social net shouldn't be mistaken for an ally

So brands, it turns out, are not people after all—at least on Facebook. The social media giant moved last week (and actually has been moving for some time) toward restricting the organic…

Church vs. State Is Dead. Who Cares?

Time Inc. has other, bigger problems to solve

Time Inc. sent a shiver through publishing circles with the news that it would have its editors report to the business side, undoing a long-standing tradition at the company designed…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

Business Insider's Slideshows Are Now Ads, Too

Publisher unveils gallery-takeover units

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the…

Federated Media CEO Deanna Brown to Depart

Founder and Chairman John Battelle to step back into role

In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to…

Meredith, Time Inc.: A Comparison

Could Time Inc.'s glam titles fit in heartland publisher's stable?

Meredith Corp., the company that’s reportedly in talks to buy most of Time Inc., couldn’t be more different from the publishing giant. In what would be one of the biggest game…

MIT Technology Review Relaunches 'Digital-First'

113-year-old publication could create the road map for legacy media's transition to digital

Some 20 weeks before Newsweek set the media into a frenzy with its announcement of a digital-first publishing strategy, Jason Pontin was already grappling with how to move his 113-year-old…

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