Topic: Publisher

Elle Uses Virtual Reality to Share Fashion Up Close

VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

Hollywood Reporter Publisher Adds Responsibility for Billboard

Lynne Segall named evp, group publisher for Billboard and THR

In yet another reshuffling at Guggenheim Media Entertainment Group where Janice Min has been implementing a Hollywood Reporter-style makeover at sister title Billboard, Lynne Segall, the svp, publisher at THR,…

Making Hard Choices for Native’s Survival

Parsing the good, the bad and the ugly

Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native…

MPA Is Getting Closer to Digital Magazine Ad Standards

Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

Is the All-Powerful Magazine Editor a Thing of the Past?

At two top publishing companies, the role isn’t what it used to be

The day of the über editorial director could well be over. With John Huey heading for the exit at Time Inc. and Si Newhouse fading from the picture at Condé Nast,…