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Topic: Publicis

Fait Accompli: How the Publicis-Omnicom Merger Died As Wren and Lévy lick their wounds, the only winners are the lawyers

It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was…

May 9, 2014, 6:23 PM EDT

10 Provocative Tweets About Omnicom-Publicis #Fail Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

May 9, 2014, 1:36 PM EDT

What’s an Appropriate Notice Period for Outgoing Agency Execs? 3 months might be a more reasonable cooling off period

So, not every top executive who leaves a WPP Group or Publicis Groupe agency has to wait six months before starting a new gig. Peter Sherman will join Omnicom Group as…

May 6, 2014, 5:57 AM EDT

AKQA's Wieynk Is Latest Hire by Publicis Global Chief Charged with U.K., Nordic operations

Since taking on global CEO responsibilities at Publicis six months ago, Arthur Sadoun has moved quickly to assemble a new team in the network’s key markets. The latest to join…

May 1, 2014, 1:47 PM EDT

Crackle and Spark Ink NewFronts Deal Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

April 30, 2014, 11:35 AM EDT

Are Omnicom and Publicis Laying Grounds for a Divorce? Suddenly, merger obstacles are looming large

By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand. And in doing so, the American company has only…

April 27, 2014, 8:22 PM EDT

Can an Ad Campaign for Women's Rights Succeed by Only Featuring Men? UN Women's new perspective

Women earn 30 percent less than men for the same work. Some 64 percent of the world's illiterate people are women. Almost 800 women die every day from preventable complications…

March 13, 2014, 11:16 AM EDT

MediaVest Is the U.S. Media Agency of the Year Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

February 9, 2014, 9:08 PM EST

Levi's Reunites with FCB Draftfcb, The House Worldwide share global responsibilities

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its…

February 6, 2014, 4:52 PM EST

Xaxis Merger Chases Programmatic Vision Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

January 21, 2014, 1:59 PM EST

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