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Topic: Publicis

Levi's Reunites with FCB Draftfcb, The House Worldwide share global responsibilities

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its…

February 6, 2014, 4:52 PM EST

Xaxis Merger Chases Programmatic Vision Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

January 21, 2014, 1:59 PM EST

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

November 10, 2013, 8:21 PM EST

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

CEO Koval Exits Publicis Kaplan Thaler Heads to Legacy, the anti-smoking nonprofit

Robin Koval, the chief executive of Publicis Kaplan Thaler, is leaving 16 months after the merger between Publicis’s New York agency and corporate sibling The Kaplan Thaler Group. She is joining…

October 17, 2013, 8:43 PM EDT

Arthur Sadoun Rises to Global CEO at Publicis Executive has been on agency fast track

Arthur Sadoun, a rising star at Publicis, has been named CEO of the global agency. This summer rumors circulated that Sadoun, the CEO of Publicis France who was named worldwide managing…

October 7, 2013, 3:37 PM EDT

Draftfcb Names N.A. CMO Chris Shumaker had been Publicis USA CMO

Draftfcb's new CEO Carter Murray has found his North American rainmaker, and it's a familiar face from Murray’s former tour of duty at Publicis: Chris Shumaker, previously chief marketing officer…

September 26, 2013, 10:00 AM EDT

Draftfcb Hires New Strategy Chief Nigel Jones comes from Publicis U.K.

New Draftfcb global CEO Carter Murray isn’t wasting any time in making change at the Interpublic Group agency. Murray, who took office this week, has named Nigel Jones, the U.K.…

September 12, 2013, 11:58 AM EDT

Um, What Exactly Is Brian the Robot Interrupting Here? British insurance ad catches couple at an awkward moment

Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically,…

August 13, 2013, 8:43 AM EDT

Labatt Creative Account Heads to Ammirati Shop also adds sister brand Seagram's Escapes

North American Breweries has shifted creative responsibilities for two brands to Ammirati after a review. The New York shop will take on Labatt beer and Seagram’s Escapes, a line of fruit-flavored…

August 7, 2013, 11:16 AM EDT

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