Topic: Publicis
Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and…
Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…
Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed. AR New York, founded in…
Organic has hired agency vet David Bryant away from Google, the San Francisco-based digital marketing shop announced today. He will serve as chief creative officer at Organic after joining Google…
Agencies continue to muscle up on data, with VivaKi Nerve Center being a forerunning big name to receive preferred marketing developer (PMD) certification for Facebook page insights. More than 200 firms—namely…
Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag…
Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York. In…
While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…
Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…
With a failed merger, the loss of a glut of customers and the sad lack of an iPhone, it may seem like the only thing T-Mobile has going for it…
