Topic: Psy

How South Korea Uses Psy, VIXX and All of K-Pop to Burnish Its Image

It's part of a government branding initiative that began in 1997

Last month, the Los Angeles Memorial Sports Arena hosted “The M Countdown,” a show featuring top South Korean pop acts like VIXX, BTS, B1A4, Teen Top, IU, G-Dragon, Jung Joon…

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed'

2012 called and wants its data back

Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase…

A Very Brief History of Web Video

From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

Gangnam Style's Psy to Star in Super Bowl Ad for Wonderful Pistachios

Paramount Farms nut brand turns to South Korean rapper for a :30

It was probably inevitable that Wonderful Pistachios, a brand known for cartoony commercials with broad comedy and D-list celebrities, would eventually end up on the Super Bowl. And indeed, the Paramount…