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Topic: PSAs

Ad of the Day: A Driver Looks Back Once, and Then Forever, in This Beautifully Bleak PSA

Irish road-safety ad will have viewers spinning

It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against behavior…

Why Celebrities Want You to Join Them in Painting One Fingernail Purple

PSA puts the nail in domestic violence

Safe Horizon, a New York-based organization that supports domestic violence victims, launched a new, celebrity-filled PSA on Sunday. The promo is part of its "Put the nail in It" campaign…

If Men Had Periods, These Are the Ridiculously Advanced 'Manpons' They'd Use

Bizarre PSA from WaterAid

WaterAid wanted to draw attention to the 1.25 billion women worldwide who don't have access to a toilet during their period. So, the charity made an ad suggesting if men…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

A war photographer's images far from the combat zone

With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise…

These 'Abused Emojis' Can Help Kids Tell Someone They're Being Hurt

Project from a Swedish children's helpline

A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbally abused—in the hope that young victims of violence might use them to…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

This Agency Snuck a Testicular Cancer PSA Into the Adult Film Game of Balls (NSFW)

Stealth demo for the dudes

Adult movies have suddenly become the hot place to put cancer PSAs. M&C Saatchi in Sydney worked with adult film studio Digital Playground and the Nonprofit Blue Ball Foundation to place…

High Fashion Is a Prison in These Striking Print Ads Opposing Child Labor

PSAs for the Abrinq Foundation by TBWA

The striped patterns on dresses, shirts, tunics and sweaters become prison bars—with small, sad faces peeking through—in this Brazilian campaign against child labor. Lew'Lara\TBWA created the print ads for the Abrinq…

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