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Topic: PSAs

Kids Describe Their Real-World Superheroes in Save the Children's Empowering New PSA A charming mix of imagination and appreciation

A film crew investigates "superhero" sightings in India, Kenya and Mexico, interviewing needy kids in this touching spot for Save the Children. "They did something magical and the maize grew from…

October 17, 2014, 9:50 AM EDT

No More Mr. Nice Guy: PSA Campaign Reveals the Brutal Duplicity of Abusers When love quickly turns to its opposite

You'll want to wipe that smile off his face. Lowe Campbell Ewald's chilling new public-service campaign for Haven, a Michigan nonprofit that assists victims of rape and domestic violence, strips away…

October 10, 2014, 9:16 AM EDT

Ad of the Day: Gorgeous, Heartbreaking PSA Imagines If Kids Could Choose Their Parents Would they choose you?

Remember Finland's horrifying "Monsters" PSA from a couple of years ago, where grownups were shown literally as frightening beasts, because that's how kids see abusively drunken parents? The same children's charity…

October 9, 2014, 12:15 PM EDT

Norway's 12-Year-Old Bride Has a Secret: She's Not Actually Real But 39,000 other children are forced to marry daily

This Saturday was supposed to be a big day for 12-year-old Thea, as she finally walked down the aisle to marry her 37-year-old fiance. However, the festivities may be hampered…

October 9, 2014, 11:11 AM EDT

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

October 6, 2014, 12:15 PM EDT

Ad of the Day: New York City Is Dying in Y&R's Gorgeous Organ Donor PSA Oscar winner's brilliant animation

The iconic clock from Grand Central Terminal symbolizes the heart of New York City in this impressive 90-second animated film from Y&R, part of its campaign backing the New York…

October 2, 2014, 8:30 AM EDT

A Little Girl With Cancer Wanted to Make Her Own PSA, and It's Amazing Hannah shares her story of bravery

"I want to be on TV a lot, and I want to be on the newspaper so people can see how brave I've been during cancer," says young Hannah, speaking…

September 24, 2014, 3:17 PM EDT

Stunning PSA Shifts Time to Undo the Killing on a Syrian School Playground NGOs band together in appeal to UN

Martin Stirling already directed one powerful PSA about Syria—Save the Children's incredible spot from last spring, which imagined if the crisis were taking place in London. But the Unit 9…

September 18, 2014, 10:35 AM EDT

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

September 17, 2014, 4:00 PM EDT

Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about…

September 11, 2014, 4:44 PM EDT

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