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Topic: PSAs

This Agency Filmed I-95 in Florida for 20 Minutes and Singled Out Every Distracted Driver

Footage of 2,151 cars makes for a frightening PSA

Distracted driving is a serious problem. But while the stats are staggering—3,100 dead and 424,000 injured in crashes involving distracted drivers in the U.S. in 2013—they remain just numbers, without…

A Girl Who Lost a Leg to Cancer Finds Hope in This Lovely, Touching Ad

Your Friday cry

The week's almost over. Have you wept at your desk yet? If not, have a gander at this powerful animated short for Scarlett Contra El Cancer, made by New York…

This Drunk-Driving Cabbie Angers His Passengers in a PSA With a Powerful Twist Ending

How much would you tolerate?

Would you tolerate your cab driver drinking and driving? The passengers in MullenLowe's new hidden-camera PSA for the Safe Roads Alliance certainly don't. From the moment they see their cabbie taking…

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly…

Sexual Consent Ads Ditch the Metaphors and Go Right to the Talking Cartoon Genitals

No 'dancing around the topic'

A well-received video made the rounds last fall that addressed the issue of sexual consent through a metaphor of drinking tea. Based on copy written by blogger Rockstar Dinosaur Pirate…

Striking Campaign About the ABCs of Illiteracy Shows How It Fuels Extremism and Suffering

A deceptively bright look at dark topics

Despite rapid advances in technology and medicine, nearly 17 percent of the world's adult population (totaling 775 million people) remains completely illiterate. In certain parts of the world, as many…

Beauty Brand Posts Selfies With Lipstick-Kissed Hands to Fight Cyberbullying

Tarte Cosmetics' 'Kiss and Makeup' campaign

With more people posting selfies on Instagram every day, the chance that others will leave negative comments is at an all-time high. But Tarte Cosmetics, which wanted to find a…

Ad of the Day: A Syrian Child Refugee's Real Ordeal Becomes a Storybook Nightmare

180LA creates jarring 'Unfairy Tales' for Unicef

A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis.  "Malak and the Boat," a two-minute video, tells the…

Philly Police Channel Drake's 'Hotline Bling' for Their Latest Bizarre PSA

Another hit from the viral crew in blue

Philadelphia police are quickly becoming the authorities on oddly compelling viral PSAs. First, they generated national attention with a bizarre revival of a Saved by the Bell drug PSA from 1991.…

Ad of the Day: Grey Just Designed a Bicycle That Has the Symptoms of MS

Brilliant Australian campaign makes the disease feel real

This is a terrible bike to ride. Those are the first words you'll hear in "This Bike Has MS," a campaign by Grey Australia for nonprofit MS to raise awareness of multiple sclerosis…

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