Topic: Proximity

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M…

'World Under Water' Uses StreetView to Visualize Flooding From Climate Change

Questionably accurate, but makes a dramatic point

If this week's news of a potentially disastrous Antarctic ice melt wasn't enough to give you a sinking feeling, then you might want to check out "World Under Water," an…

Grey Wins Gillette Creative Account

Succeeds BBDO, Proximity on the business

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…

Gillette Cuts to 3 in Creative Review [Updated]

W+K, Publicis out

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi…

P&G Shops Line Up for Gillette Account

Relative newcomers take on roster veterans

Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies. Incumbent BBDO and challenger Wieden + Kennedy have only been…

AMP can lead to workplace ice-cream orgies

AMP Energy Juice stages an office ice-cream orgy in this tasty spot by Proximity in Canada. Those cube drones lap the stuff up in kinky fashion, and the boss…