Topic: Prophet

Should Bud Bring Its Puppy Back to Another Super Bowl, or Is It Time for Something New?

Experts say it's hard to stop when you have a winner

Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast? That's the question Bud… Co-founder Joins Prophet

Is chief digital officer

Chan Suh, the co-founder of, has joined brand and marketing strategy consultants Prophet as a senior partner in the newly-created role of chief digital officer.  Suh will continue to be…

How London Fog Lost Its Mad Men Cool

The defining trench coat of the '60s ducks out

There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for…