Topic: Prophet

This Agency Shuts Down for One Day Every Year to Help Nonprofits

Prophet works with 36 different organizations in 24 hours

All agencies dip their toes in pro-bono work—looking to lend creative ideas and solutions to nonprofits and give back to the community. One agency has gone so far as to…

With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation

Under fire from Washington, again

When ex-Turing Pharmaceuticals CEO Martin Shkreli smirked his way through congressional testimony in February, refusing to answer questions about how his former company increased prices for Daraprim, a drug used…

Should Bud Bring Its Puppy Back to Another Super Bowl, or Is It Time for Something New?

Experts say it's hard to stop when you have a winner

Should Budweiser's lovable Labrador pup—whose appearances topped the USA Today Super Bowl Ad Meter the past two years—return to the big game for CBS' Feb. 7 telecast? That's the question Bud… Co-founder Joins Prophet

Is chief digital officer

Chan Suh, the co-founder of, has joined brand and marketing strategy consultants Prophet as a senior partner in the newly-created role of chief digital officer.  Suh will continue to be…

How London Fog Lost Its Mad Men Cool

The defining trench coat of the '60s ducks out

There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for…