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Topic: Promoted Products

Type
BuzzFeed Changes Labels on Promoted Content Sponsored material gets simple yet clear designation

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand…

May 30, 2014, 6:33 PM EDT

BlackBerry Messenger Debuts Slate of Ad Products Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week…

March 25, 2014, 12:37 PM EDT

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

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