Topic: Promoted Accounts

MediaMath Adds Twitter Integration

Programmatic ad buying goes social

Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter. MediaMath's Twitter Tailored Audience app will allow brands to input their…

Twitter Self-Serve Ads Expand to U.K., Ireland and Canada

Just in time for the holidays, and the post IPO revenue push

Twitter has opened its self-service ads platform to small businesses in United Kingdom, Ireland and Canada today, six months after debuting the same offer domestically. The system allows brands to bid…

Twitter Promoted Trends Typically Cost Less in Latin America

$200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…