Project Runway | Adweek Project Runway | Adweek
Advertisement

Topic: Project Runway

Mary Kay Makes Brand Integration Beautiful The cosmetics giant teams with Project Runway on TV, digital and social initiatives

Adweek talks to Mary Kay's director of U.S. consumer marketing Kim Sater about the brand's deep relationship with Lifetime's long-running fashion design competition show Project Runway—why it's different, and why…

August 10, 2014, 10:26 PM EDT

RuPaul Dresses Up Product Placement Reality shows like Drag Race, Top Chef, Project Runway cast brands in a starring role

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples…

August 10, 2014, 10:18 PM EDT

Derek Lam Believes in Fashion for the Masses He's part of a breed of hot designers making luxury more accessible

Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But Lam,…

May 4, 2014, 8:25 PM EDT

One of the Few in Hollywood Who Can Say ‘No’ to Harvey Weinstein Meryl Poster

Specs Who Meryl Poster Age 48 Gig President of television at The Weinstein Co., New work Launching Rodeo Girls, Supermarket Superstar You’re known as one of the few people in Hollywood that can say “no” to…

May 20, 2013, 10:23 PM EDT

Zac Posen Can’t Get Enough of Olivia Pope The Project Runway judge relies on TiVo

Specs Age 32 Accomplishments Fashion designer; newest judge on Lifetime’s Project Runway; CFDA award winner; Lena Dunham’s former babysitter Base New York What’s the first information you consume in the morning? The first information I…

February 22, 2013, 7:41 AM EST

Information Diet: Nina Garcia The Project Runway judge taps into Pandora and Zite to make her life easier

Specs Age 47 Accomplishments Judge on Lifetime’s Project Runway; fashion director of Marie Claire; author of The Little Black Book of Style, The One Hundred: A Guide to the Pieces Every Stylish…

November 9, 2012, 6:56 AM EST

Expedia Travels to New Territory How the company's marriage equality spot wasn't aimed at the LGBT community

Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry…

October 17, 2012, 6:13 AM EDT

Magazines Look to TV…Again Long publishers’ siren song, video is hotter than ever with Condé Nast, Hearst

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which…

October 18, 2011, 7:24 AM EDT

First Mover: Carol Smith The new publisher of 'Harper's Bazaar' refuses to be derivative—even if her hair reminds you of someone

You started at Elle in 2002 before winding up at Bazaar. How do you see the fashion category now? The core is the core, and in many ways, they sit in…

October 3, 2011, 6:41 AM EDT

Information Diet: Tim Gunn The 'Project Runway' star (and author and fashion guru) is disciplined about his media consumption

What’s the first information you consume in the morning? The first thing I do is I check my cell phone to see if I slept through any texts or voicemails.   What do…

July 29, 2011, 4:41 AM EDT

Advertisement