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Topic: Progressive

10 Things People on Google Are Just Dying to Know About Advertising

Should it be banned? Does Flo own Progressive?

When you've been immersed in advertising a good long while, it can sometimes be helpful to take a step back and look at it through normal human eyes. Or at least…

5 Tips From Progressive's CMO on Building a Brand That Cuts Through the Clutter

Starts with fresh content and a cast of characters

In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as…

Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

Chevy, AT&T and Pepsi look to attract millennial buyers

New York Comic Con wants to shed its "little brother" status. "It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is…

Marketers Find Success on Instagram as Consumers Spend More Time on Mobile

Tracking engagement, learning what works

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And…

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

Brand of the Day: LeBron James Was Flo for Halloween, as Progressive Makes Them BFFs

The beginning of a beautiful friendship

Yes, LeBron James dressed up as Progressive's spokeswoman Flo for Halloween, but this isn't just a quick stunt. Nope. It's part of a new digital campaign that Progressive is calling…

New Technology Allows Brands to Bypass Agencies

First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns

Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

Pam Hamlin Replaces LePlae as Global Chief of Arnold

LePlae leaves the agency after 15 months

That was fast. Eleven months after taking the reins of Arnold as CEO and 15 months after he joined the agency as global president, Robert LePlae is out. Succeeding him as…

Arnold Lieutenants Take Broader Roles

Paul Nelson, Elliott Seaborn become managing directors

Paul Nelson and Elliott Seaborn have been promoted to managing directors at the Boston headquarters of Arnold. Previously, Nelson and Seaborn were managing partners, heads of marketing for the office. The…

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