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Topic: programming

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Six Tips on Talking to the Post Generation

How the under-14 crowd views media and content

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I…

H2, History’s Sister Network, Is Doubling Down on New Shows

Having lots of success in counterprogramming

In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that…

Big Cable Offering Producers Incentives to Stay Off the Web

Include higher fees as well as threats to drop programming

Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher…

First Mover: Nancy Tellem

Microsoft's new entertainment chief sees the console as more than just for games

Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig. After the number of years I’ve been in traditional media, this really…

Louis C.K. Puts FX Show on Hiatus

Like The Sopranos and Mad Men before it, Louie takes a creative break

After writing/producing/editing/scoring and starring in three seasons and 39 episodes of his Emmy-winning FX series, Louis C.K. is taking an extended hiatus from the show. The comic auteur announced his decision…

Fox's Napolean Dynamite from 20th Century Fox

Game of Shows: How Did the Studios Do in the Upfront?

The studios and their network siblings are tighter than ever. But is it good for business?

For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted…

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