Topic: Product Placement

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Is Product Placement the Savior or the Scourge of Entertainment? Hundreds shared their opinions at this week's #AdweekChat

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right…

August 15, 2014, 12:07 PM EDT

Product Placement: Effective or Disruptive? Join #AdweekChat to Share Your Take Twitter chat kicks off at 2 p.m. ET on Wednesday

You might not remember (or even see) the ads that run between segments of your favorite TV shows these days. But it's becoming increasingly difficult to ignore the product placements.  Whether…

August 11, 2014, 8:18 AM EDT

7 Memorable Moments in the Dubious History of Product Placement Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

August 11, 2014, 8:09 AM EDT

Mary Kay Makes Brand Integration Beautiful The cosmetics giant teams with Project Runway on TV, digital and social initiatives

Adweek talks to Mary Kay's director of U.S. consumer marketing Kim Sater about the brand's deep relationship with Lifetime's long-running fashion design competition show Project Runway—why it's different, and why…

August 10, 2014, 10:26 PM EDT

RuPaul Dresses Up Product Placement Reality shows like Drag Race, Top Chef, Project Runway cast brands in a starring role

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples…

August 10, 2014, 10:18 PM EDT

U.K. Agrees First Product Placement for Prime-Time TV ‘Coronation Street’ will feature a Nationwide ATM

U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature…

October 31, 2011, 8:45 AM EDT

Ronald McDonald, Ryan Seacrest of American Idol, and the Coca-Cola Polar Bear
Study: Industry's Found Sneaky Way to Keep Advertising Junk Food to Kids Ads down, but replaced with product placement, authors say

Food and beverage advertisers may have found a handy way to dodge their own guidelines restricting the marketing of junk food to children, according to a new study from the…

August 3, 2011, 10:21 AM EDT

U.K. Viewers Ignore Product Placement Advisory 'P' logo goes unnoticed

Product placement in television programming is a clever way for advertisers to subliminally reach viewers. In the U.K., the practice is carefully monitored by the government and accompanied by a…

June 20, 2011, 5:12 AM EDT