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Topic: Privacy

This Woman Is Keeping Online Ad Companies on Their Toes The enforcer

The future of online behavioral advertising may lie in the hands of Genie Barton. As vp, director of the Council of Better Business Bureaus’ online behavioral advertising and mobile marketing…

March 25, 2013, 10:00 PM EDT

Even Millennials Worry About Their Online Past Their friends are spilling secrets

With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands. A survey by JWT found that…

March 19, 2013, 10:35 PM EDT

ANA's Liodice Warns Business to Collaborate More Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

March 19, 2013, 12:02 PM EDT

Sen. Pryor Talks Privacy, Food Guidelines to Ad Biz He's OK with self-regulation, but worries about bad actors

Advertisers need to be vigilant about self-regulation if they want to keep Washington out of their business. That was the message delivered by Sen. Mark Pryor (D-Ark.), the new chairman…

March 19, 2013, 10:20 AM EDT

Google Glass Stirs Up Privacy Debate in D.C. Google says it's still too early

Several stories are popping up on news sites stirring up privacy panic over Google Glass, a sort of wearable smartphone. While the glasses look relatively unassuming on the user and…

March 19, 2013, 9:45 AM EDT

There Is a Good Chance You Are Being Tracked While You Shop Sen. Franken finds it troubling

Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about…

March 13, 2013, 8:57 PM EDT

IAB Escalates Attack on Firefox Privacy Browser Says new version will hurt small businesses on the Internet

The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks. Since late last month…

March 12, 2013, 4:09 PM EDT

Direct Marketers Crank Up Lobbying Campaign Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

March 12, 2013, 12:26 PM EDT

New FTC Chair Ramirez Outlines Privacy Stance Won't shy away from enforcement actions

In her first public policy remarks since becoming chairman of the Federal Trade Commission on March 4, Edith Ramirez said Friday she plans to continue the agency’s work in shaping…

March 8, 2013, 1:30 PM EST

Rockefeller Reintroduces Do Not Track Act Privacy heats up again in Congress

Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the…

February 28, 2013, 5:46 PM EST