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The Finalists The short list for the year’s hottest media properties

For several weeks, Adweek has polled readers, collected audience and advertising data, and otherwise gauged brand performance and relevance to arrive at this short list of the hottest media properties.…

November 12, 2012, 12:02 AM EST

Meet the 'Glamour' Generation Women's monthly embraces the millennial woman

Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice. But if today’s women in their 20s and 30s are more likely to…

August 6, 2012, 9:23 PM EDT

Notes on an Internship A digital nativist tweets from the morgue

Going into an internship, one has these ridiculous ideas of what to expect. Either you’ll be thrown into the depths of hell by Miranda Priestly herself, or you’ll be warmly…

August 1, 2012, 4:00 PM EDT

The Young Influentials Adweek picks 20 under 40 who are wicked smart and rebooting your world

In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. But to be influential—seriously influential—is something else altogether: to imagine the truly new…

March 19, 2012, 5:55 AM EDT

Perspective: From Brick to Slick Cellphones have changed a lot in 20 years, but the tactic used to sell them? That's still vintage 1988

Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…

February 16, 2012, 6:26 AM EST

Tic Tac to Erect Interactive Billboard in Times Square Augmented reality app will put consumers in a Times Square ad

Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app,…

February 10, 2012, 4:05 PM EST

Perspective: College Daze When it comes to selling parents on saving for college, there's just one thing you need to do: Freak them out

According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as…

February 9, 2012, 6:38 AM EST

Which Mags Were Biggest Users of QR Codes in 2011? Usage spiked as advertisers drove activity

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…

January 26, 2012, 7:12 AM EST

Perspective: Stick It to Me Six decades ago, vaccines were considered a miracle. Today, they still are—but that hasn't made them any easier to advertise

If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…

January 26, 2012, 6:52 AM EST

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