Topic: Print
Type
Which Mags Were Biggest Users of QR Codes in 2011?
Usage spiked as advertisers drove activity
Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…
Perspective: Stick It to Me
Six decades ago, vaccines were considered a miracle. Today, they still are—but that hasn't made them any easier to advertise
If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…
Zenith Turns to Nitti to Remake Media Buying
Charged with knocking down more media silos
After kicking down the walls between its magazine and digital divisions a year ago in an effort to respond to consumers’ rapidly shifting media habits, Zenith Media is now doing…
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