Advertisement

Topic: Print

A 56-Year-Old Model Will Be an Ad Star in Sports Illustrated's 2016 Swimsuit Issue

Swimsuits for All brand pushes the envelope again

When you break open Sports Illustrated's Swimsuit Issue on Feb. 16, you'll see plenty of eye-popping stuff, including Justin Bieber's ex-girlfriend Barbara Palvin wearing a schoolbus-yellow bikini and UFC star…

Cannes Lions Festival Creates a Stand-Alone Category for Digital Craft in 2016

Shifting focus to data, technology and content

The Cannes Lions festival announced today that it's making a few adjustments to its award categories for 2016 in an attempt to keep up with changing times and technologies.  The festival…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

U.S. Newspapers Make $40 Billion Less From Ads Today Than in 2000

'The economic devastation would be difficult to exaggerate'

Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.  That 64 percent plummet, noted by The Atlantic, was just one…

Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

A Comparison of the Challenges and Opportunities in the Tribune Publishing-Time Inc. Spinoffs

From illustrious pasts to unwanted assets

Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts,…

The Hot List Is Supercharged With a Big Party

A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

Traditional Publishers Are Struggling as Buying Goes Automated

Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action

Anybody need an ad page?

As traditional media budgets continue to shift to digital, print media buyers aren’t the kings of the hill they once were. Magazines are hardly dead—advertisers are projected to spend more than…

Who Killed the Magazine App?

97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

Advertisement