Topic: print ads

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign

New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

U.S. Newspapers Make $40 Billion Less From Ads Today Than in 2000

'The economic devastation would be difficult to exaggerate'

Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.  That 64 percent plummet, noted by The Atlantic, was just one…

Class Act: Outgoing Pitcher David Price Buys Full-Page Newspaper Ad to Thank Tampa Bay

Co-signed with his adorable dog

Today is David Price's first day as a Detroit Tiger, and while most pro athletes would be focused on winning over the new home crowd, he made it clear this…

Huffy Bikes Go From Boys to Mom

New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

Phoenix Marketing Combines Traditional Ads With Digital Data

McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…