Topic: primetime

Inside The Muppets' Decade-Long Journey Back to Prime-Time TV

ABC places its biggest fall bet on Kermit and Miss Piggy

Bill Prady has been having the same conversation over and over again since ABC announced in May that his revival of The Muppets had secured a spot on the fall…

CNN Bumps Up Original Programming

9 p.m. slot will now feature series and documentaries

In keeping with Jeff Zucker's mandate to evolve away from the traditional newscast, CNN in its  Thursday upfront presentation announced another surge in original programing. With the departure of Piers Morgan, the nightly…

Study: Prime-Time Spending Wildly Inefficient

Spending accounts for 54% of dollars and 34% of impressions

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the actual return on the investment. In the two-week period measured, more…