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Topic: primetime

CNN Bumps Up Original Programming

9 p.m. slot will now feature series and documentaries

In keeping with Jeff Zucker's mandate to evolve away from the traditional newscast, CNN in its  Thursday upfront presentation announced another surge in original programing. With the departure of Piers Morgan, the nightly…

Study: Prime-Time Spending Wildly Inefficient

Spending accounts for 54% of dollars and 34% of impressions

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the actual return on the investment. In the two-week period measured, more…

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