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Topic: Priceline

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

BBDO Just Won Priceline. Will Shatner Remain Onboard?

Travel site changes shops for first time in a decade

Priceline.com, after working with Butler, Shine, Stern & Partners for nearly a decade, has chosen BBDO New York as its newest creative agency. BBDO will handle all of the client's television, digital…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

Accounts in Review: Creative Searches Pick Up, a Bit

Olive Garden begins, DraftKings winds down

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected…

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Here Are the 7 Agencies That Priceline Is Considering for Its Creative Account

Incumbent Butler, Shine exits after 8+ years

Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended. The travel site is in the midst of a creative review, and after initially participating in the process, Butler, Shine has…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday

Pitchman returns for pregame spot

These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during…

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report

But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

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