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Topic: Prankvertising

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

September 23, 2014, 3:08 PM EDT

Is Prankvertising Here to Stay? Share Your Take at Today's #AdweekChat Twitter chat begins at 2 p.m. ET

Few trends have dominated online marketing in recent years on the level of prankvertising and other real-world marketing stunts. Whether they're terrifying innocent passers-by or rewarding the lucky few with glamorous…

August 27, 2014, 10:43 AM EDT

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

May 20, 2014, 12:56 PM EDT

The Joy of Pranking [Video] Mad Woman Lauren Reeves loves to see people scared to death in ads

Hi, it's me, Lauren! That prankvertising sales tactic everyone is so hot on right now has another side to it. It's not just about making a quick buck from a quick…

October 31, 2013, 8:52 PM EDT

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