Topic: Planning

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

Mondelez's Goal in Global Media Review is Efficiency

Sticking with MediaVest and Dentsu units but seeking savings

Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review. As such, the contest is between Publicis Groupe's MediaVest and units…

R/GA Poaches Top Ogilvy Planner

Russell Davies to grow London practice

R/GA has hired Russell Davies, a top planner at Ogilvy, to help build out the planning practice at its London office, the agency announced Wednesday. Davies, who’ll be the first head…

Agencytwofifteen, formerly T.A.G., Merged Back into McCann

Move follows exit of agency's co-founder

John Patroulis, a co-founder of agencytwofifteen where he was co-executive creative director and partner, is the new chief creative officer of Publicis Groupe affiliate Bartle Bogle Hegarty New York. And with…

The 2011 Planner Survey is Seeking Input

Planners have a month to submit data for mid-August report

The 2011 Planner Survey is open for business and wants your input. Now in its seventh year, the annual overview of the state of the industry is conducted by Heather LeFevre,…