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Topic: PJ Pereira

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

The Story Behind One of the Most Beautiful Real Moments in Advertising

Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and…

Cannes Memories and Predictions From 10 of the World's Top Creatives

Tales from the Croisette

• David Lubars Worldwide chief creative officer, North American chairman, BBDO Favorite ad ever in Cannes: BMW Films, but not because I was one of its creators. I like it because it broke…

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