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Topic: PJ Pereira

Maleficent Director Says Users Connect to Characters, Not Devices

PJ Pereira and director Robert Stromberg discuss the making of Intel’s What Lives Inside

As more brands turn to content to engage consumers, the line between traditional and branded forms of entertainment—articles, songs or even feature-length films—gets blurrier by the day. At the same…

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

The Story Behind One of the Most Beautiful Real Moments in Advertising

Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and…

Cannes Memories and Predictions From 10 of the World's Top Creatives

Tales from the Croisette

• David Lubars Worldwide chief creative officer, North American chairman, BBDO Favorite ad ever in Cannes: BMW Films, but not because I was one of its creators. I like it because it broke…

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