Topic: Pile + Co.
Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. A…
Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…
After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up slightly…
American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary. The selection follows a review in which the other finalists were Ogilvy & Mather,…
O’Charley’s is taking its advertising business to the Midwest. The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield,…
The American Express Open review pits familiar roster players against a trio of newcomers. The former is represented by incumbent Crispin Porter + Bogusky and Ogilvy & Mather, longtime lead agency…
The creative review for American Express' Open is in the early stages, with replies to the company's request for proposals due back this week. Media spending on the brand exceeded $36…
The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…
Merkley + Partners is making an unusual defense in the review of the O’Charley’s restaurant account that the agency has handled since late 2010. Rather than participate in the review process,…
