Topic: Pictela

AOL Goes Vertical With New Devil Units

Two new formats aimed at entertainment, retail brands

AOL launched its oversized Project Devil ad unit in September 2010 as a way to attract brand dollars to the Web, in part by packing the premium placement with interactive…

AOL Brings Devil to Smartphones, Tablets

Will rich-media banners bring end to lame mobile ads?

More than 150 advertisers having run 700 campaigns on AOL's owned-and-operated properties using its Devil ad unit over the last 12 months. Now, AOL is bringing the interactive rich-media product…

AOL Develops Self-Serve Platform to Manufacture Premium Ads

Service in beta until general availability in June

AOL launched the latest salvo in an effort by companies to attract brand advertising dollars online with its new Pictela Enterprise platform, which will enable agencies to create premium display…

Hearst to Run AOL's Large-Format Ads

Platform gives marketers greater creativity

Hearst has announced that it plans to roll out large-size, interactive ads developed by AOL. Hearst will sell the ads—which will run in sites including,, and—to clients,…