Topic: photo-sharing

UGG's Tween-Targeting Mobile Campaign Nets 17 Million Views

Capitalizes on the selfie generation

In a time when most marketers are just starting to ramp up mobile investments to target millennials, UGG appears to be well ahead of the curve by targeting iPod Touch-toting…

Johnson’s Baby Latches on to Royal Toddler's Birthday to Build Social Strategy

Goes after snap-happy millennial moms on Instagram

New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram…

Heineken Runs Instagram Campaign for Gay Pride Month

Takes 'likes' up a notch

Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign. The "Like for Love" campaign (which Heineken…

This Small Startup Says Facebook Imitated Its Photo App Idea

Look forces users to share, too

Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app…

Facebook's Slingshot Makes Users Share Photos

If you show me your selfie, I'll show you mine

Facebook’s latest attempt at a Snapchat rival, Slingshot, could also be its big contribution to selfie culture. The new app is being launched by Facebook today on the iPhone and…

Instagram Brings Ads to U.K., Canada and Australia

Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

Instagram Video Ads Are Coming Soon

But the photo-sharing service continues to be very selective about its partners

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested,…