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Topic: photo-sharing

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UGG's Tween-Targeting Mobile Campaign Nets 17 Million Views Capitalizes on the selfie generation

In a time when most marketers are just starting to ramp up mobile investments to target millennials, UGG appears to be well ahead of the curve by targeting iPod Touch-toting…

August 19, 2014, 5:09 PM EDT

Johnson’s Baby Latches on to Royal Toddler's Birthday to Build Social Strategy Goes after snap-happy millennial moms on Instagram

New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram…

July 17, 2014, 5:33 PM EDT

Heineken Runs Instagram Campaign for Gay Pride Month Takes 'likes' up a notch

Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign. The "Like for Love" campaign (which Heineken…

June 25, 2014, 11:33 AM EDT

This Small Startup Says Facebook Imitated Its Photo App Idea Look forces users to share, too

Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app…

June 18, 2014, 5:30 PM EDT

Facebook's Slingshot Makes Users Share Photos If you show me your selfie, I'll show you mine

Facebook’s latest attempt at a Snapchat rival, Slingshot, could also be its big contribution to selfie culture. The new app is being launched by Facebook today on the iPhone and…

June 17, 2014, 2:37 PM EDT

Instagram Brings Ads to U.K., Canada and Australia Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

June 9, 2014, 3:01 PM EDT

Instagram Video Ads Are Coming Soon But the photo-sharing service continues to be very selective about its partners

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested,…

April 27, 2014, 8:20 PM EDT

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