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Topic: Phd

Cannes Panel Asks if Creative Directors Will Eventually Be Replaced by Robots

Probably not, but automation is growing

CANNES, France—Many workers around the world have legitimate concerns about being replaced by automation. And, at least according to a show of hands, a large majority of attendees at a…

Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account

Omnicom wins the year-long 'Mediapalooza' review

German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest…

Carnival Corporation Picks PHD as Its International Media Agency of Record

Decision expands the existing relationship

The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

Google Wants an Entire Arena of NHL Fans to Play This Mobile Game Against One Another

Chromecast promo targets New York Islanders fans

If you go to any live sporting event, you're bound to see dozens of folks glued to their smartphones during every break in the action. Seeing an opportunity to help…

Meet the Former Google Exec Responsible for Building Up PHD’s Technology Marketing

Ben Samuel is working to make the shop tech savvy

Specs Current gig Marketing technology director at PHD Previous gig Head of platform for agencies at Google Age 38 Twitter @ben_samuel77 Adweek: This is a new role for PHD. Can you tell us a bit…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

The GSK-Novartis Deal Triggered This Global Media Pitch

PHD battles MediaCom for $900 million in spending

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis. In…

SC Johnson Bundles Media Buying at PHD

Marketer spends $1 billion globally on media each year

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.  Previously, the business had been split between Maxus (traditional media) and PHD (digital media). The move…

Converse Hires a New Agency to Plan and Buy Media

PHD wins review

Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources…

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