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Topic: Pharma

Ad of the Day: Help Remedies Pharma boutique up to its usual tricks with crazy new spot for bandages that recruit bone-marrow donors

Help Remedies, maker of products like Help I have a headache (painkiller medicine) and Help I've cut myself (adhesive bandages), knows a thing or two about creating an unsettling mood.…

March 2, 2012, 1:26 PM EST

Perspective: Stick It to Me Six decades ago, vaccines were considered a miracle. Today, they still are—but that hasn't made them any easier to advertise

If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…

January 26, 2012, 6:52 AM EST

The Spot: I Want a New Drug Help Remedies is a different type of pharma company: one that promises you less, in strange and compelling advertising

GENESIS: Richard Fine and Nathan Frank felt that pharmaceutical products and their marketing were needlessly complex, wasteful and confusing. They wanted to make simpler drugs, give them simpler names, put…

November 15, 2011, 6:45 AM EST

Ad Uses World Trade Center as Metaphor for Bad Knees Few details available on pharma reference to 9/11

Yet another international ad referencing 9/11 surfaced (with few details) this weekend after a Reddit user posted it under the headline, "Pre-9/11 ad is strangely predictive." As Copyranter notes, it's…

August 22, 2011, 8:13 AM EDT

Saatchi & Saatchi Wellness Adds Fiorino Hire fills spot for second creative director

Publicis-owned healthcare agency Saatchi & Saatchi Wellness has hired Carol Fiorino as a second creative director, reporting to CCO Helayne Spivak. Fiorino, formerly a creative director at Euro RSCG Life, fills…

May 20, 2011, 7:21 AM EDT

Benadryl's Masks Campaign Is the Stuff of Nightmares

The creep factor runs high in this memorably disturbing Benadryl print campaign by JWT London. It's kind of surprising that a drug purveyor would attempt such an overtly trippy campaign.…

May 18, 2011, 2:58 PM EDT

Man Gets Wiener-Whipped by Corn Dog in Tums Ad

Sex sells. But a suggestive antacid commercial is something I never saw coming. This sophomoric Tums spot from ad agency Grey shows a doofus at a carnival getting attacked by…

May 17, 2011, 8:32 AM EDT

Things Not to Do in Hot Tubs, According to Imodium

You know where's an excellent place not to have diarrhea? A hot tub. Particularly when you have two fun-loving ladies beside you, whose day is about to get memorable but…

May 9, 2011, 1:53 PM EDT

Outdoor Advertising Is Just What the Doctor Ordered

Implying that products will boost people's popularity is a time-tested sales tactic. A new pharma campaign makes it explicit, with billboards and Web promos for Reachemol claiming that "in all…

May 2, 2011, 7:38 AM EDT

Anti-Insomnia Ads May Give You Nightmares Help Remedies' odd dream recommendations

Pharma boutique Help Remedies is pitching its pain-med-free sleep aid (called "Help I Can't Sleep") with a series of extremely peculiar videos that address the problem of insomnia in a…

March 25, 2011, 8:49 AM EDT