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Topic: personal computers

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Hewlett-Packard Confirms Agency Selection Taps roster shop after looking outside

For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads…

May 14, 2012, 5:35 PM EDT

Four Agencies Advance in Global HP Review Decision due after next round of meetings

The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…

April 3, 2012, 2:31 PM EDT

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