Topic: Peeps

This Agency Breathes New Life Into Iconic Brands

Creative co-founders set lofty goals for clients like Peeps and Gerber

Specs Who Co-founders Sandy Greenberg (l.) and Terri Meyer What Full-service ad agency Where New York Terri Meyer and Sandy Greenberg became creative partners more than 25 years ago when they both started…

Brand of the Day: Peeps Trains Its Eagle Eye on Christmas

But can Hot Cocoa Peeps really replace gingerbread?

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated…

Peeps Do Their Best to Get Scary for Halloween

The dark side of the cute Easter candy

More sweet. Less scary. That's the promotional campaign, not the ingredient list. The perennial Easter favorite Peeps continue to try to become a year-round candy with these "peepified" illustrations for Halloween.…

Marshmallow Easter Treat Peeps Gets Social

Targets crafty moms

While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…

CNN Is Watching You Plus the Latest From the Ad Cave

The week in advertising, media and digital and a preview of next week's issue

The Adweek Mar. 11-17

Road Warriors

Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…