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Topic: Peeps

Brand of the Day: Peeps Trains Its Eagle Eye on Christmas But can Hot Cocoa Peeps really replace gingerbread?

Candy canes rule Christmas, M&Ms have a lock on Halloween, and for Easter there are Peeps. In fact, even if you don't observe Easter, chances are you know Peeps—the sugar-coated…

December 3, 2014, 7:00 AM EST

Peeps Do Their Best to Get Scary for Halloween The dark side of the cute Easter candy

More sweet. Less scary. That's the promotional campaign, not the ingredient list. The perennial Easter favorite Peeps continue to try to become a year-round candy with these "peepified" illustrations for Halloween.…

October 29, 2014, 1:04 PM EDT

Marshmallow Easter Treat Peeps Gets Social Targets crafty moms

While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…

March 10, 2013, 11:26 PM EDT

CNN Is Watching You Plus the Latest From the Ad Cave The week in advertising, media and digital and a preview of next week's issue

The Adweek Mar. 11-17

March 8, 2013, 1:07 PM EST

Road Warriors Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…

April 18, 2012, 5:56 AM EDT

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