Topic: Payless ShoeSource

The Duggars’ TLC Future Increasingly in Doubt as Advertisers Flee

Walgreens, General Mills among companies cutting ties

If TLC thought that the long Memorial Day holiday would make audiences—or advertisers—forget about its latest reality-show molestation controversy, then the network misjudged the severity of the situation almost as…

MARC Is an Agency That Brings Innovation to Retail

Rite Aid and McDonald's

Specs Who Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officer What Advertising agency Where Pittsburgh offices MARC (Marketing Advertising Research Consultants) is known for bringing innovation to marketers like Rite Aid,…

Women Feel Pressure Dressing Families At Easter

Underlying premise of new Payless ads

Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer. The National Retail Federation…

Payless Selects a Lead Creative Shop

New agency's first work expected in spring

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…

Payless Meets With Creative Shops

Retailer seeks new lead agency

Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency. The review has reached the semifinalist stage, with Payless executives still in…