Topic: Paul Renner

Can BMW's Snapchat-Inspired Campaign Attract Young Drivers?

Ads disappear after being shared

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of…

Kirshenbaum Adds Executive Creative Director to Lead BMW

Paul Renner to take wheel of agency's auto creative

Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account. “The business has grown significantly since…