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Topic: Paul Renner

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Can BMW's Snapchat-Inspired Campaign Attract Young Drivers? Ads disappear after being shared

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of…

December 18, 2014, 2:01 PM EST

Kirshenbaum Adds Executive Creative Director to Lead BMW Paul Renner to take wheel of agency's auto creative

Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account. “The business has grown significantly since…

May 8, 2013, 5:09 PM EDT

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