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Topic: Paul Gelb

Type
InMobi Hires Former Digitas Star Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

August 23, 2013, 12:01 AM EDT

Mobile Ad Data Suggests More Brand Buy-In MoPub and Forrester show shift toward smartphones and tablets

Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped…

April 18, 2013, 12:30 PM EDT

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