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Patrón Seeks a New Lead Agency Incumbent Cramer-Krasselt will not defend

The Patrón Spirits Company has begun a search for a new agency to handle its creative and media business.  Incumbent Cramer-Krasselt was invited to defend but declined, according to a representative…

August 5, 2014, 4:44 PM EDT

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Patrón Aims for Perfection in an Artful Return to TV Cramer-Krasselt tells the tequila's story

IDEA: Patrón, the world's No. 1 ultrapremium tequila, suddenly has more to say. "They've always told people that Patrón is 'Simply perfect.' Now, for the first time, we're telling people…

September 23, 2013, 10:07 PM EDT

Courting Old Guys via Old(ish) Media Companies are going back to email basics when targeting mature males

In younger circles, email tends to get a bad rap as an older, low-fi medium. But the endurance of brands like DailyCandy and Thrillist would seem to indicate that when…

September 25, 2012, 6:11 AM EDT

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