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Topic: Paralympics

Samsung Goes 'Real, Raw and Pitiless' in Gritty Paralympics Ad

Athletes have problems, just not with their bodies

"The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor…

Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics

Raising 'the world's toughest kids'

Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play…

Paralympics Ad 'Meet the Superhumans' Powers to Film Craft Grand Prix

Tom Tagholm's gritty triumph

CANNES, France—The athletes are superhuman. And so was the director. Tom Tagholm's brilliant "Meet the Superhumans" commercial for the 2012 Paralympic Games won the Grand Prix in the Film Craft Lions…

Ad of the Day: Paralympic Games

Forget the Olympics. This is the summer's most stunning sports commercial

Turns out the summer's most amazing sports-action commercial isn't for the Olympic Games. It's for the Paralympic Games—and it's a triumph of skillful direction and gritty, powerful storytelling. The 90-second spot,…

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