Topic: Packaging
Coca-Cola wants to be on a first-name basis with Australians, 150 times over. The soda brand has launched its "Share a Coke" summer campaign, in which 150 of the nation's…
After 132 years, Ivory soap is getting a makeover. A new marketing campaign from Wieden + Kennedy (and updated product packaging from Sterling) are planned for this month, with the…
PSFK noticed that microbrews are favoring cans over bottles as packaging these days, and asked its readers for more input on this observation. It seems cans retain taste better than…
As Coca-Cola marks its 125th year in business, celebratory can designs seem to be popping up all over the place. In addition to the new Diet Coke look rolling out…
Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is…
Anheuser-Busch has redesigned the Budweiser can for the 12th time since 1936, when it started using cans—a fairly drastic makeover that features the Budweiser script in white over a big…
Packaging is one of those things you don't think about a lot—until someone goes and completely mucks with it. Case in point: these jarring mockups for liquor packaged in Tetra…
The Food and Drug Administration unveiled new mandatory health warnings for cigarette packages on Tuesday; the warnings are the boldest seen thus far in the U.S., designed to scare the…
Here's some delightful packaging to give your Monday a little weekend vibe. Toronto design studio Shikatani Lacroix whipped these nifty summer-themed, limited-edition Corona Extra bottles. The agency says the nine…
Here's an odd story from the world of packaging. Flying Dog brewery is suing the Michigan Liquor Control Commission on First Amendment grounds after its best-selling beer, Raging Bitch, was…
