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Topic: Packaging

Designer Brews Up a Super Set of Comic Book Beer Labels

Knock back a Justice League lager

For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by…

Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot

Baldwin& designs Ponysaurus logo

Durham, N.C., resident Keil Jansen may have quit his job as a teacher to start a nanobrewery, but judging by its name, Ponysaurus Brewery, his old profession clearly rubbed off…

First Wine in a Box, Now Wine in a Can?

Agency promotion puts Beaujolais in paint packaging

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion. McCann says it wanted to show…

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children

Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

Never Again Wonder If Your Coke Is Cold With the New 'Chill Activated Can'

Coors Light would be proud

Coca-Cola has released a new design, the Chill Activated Can, at the 2013 NACS Show. Each of these special cans of Coke is printed with thermochromatic ink that reacts to…

Diet Coke's Taylor Swift Can Is Sleek and Skinny, and You Could Be Too

Limited-edition thinness

Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than…

Beer Labels Come Deliciously to Life in Great Animated GIFs

Feeling tipsy?

Here's a fun project for beer lovers. Boston-based video editor Trevor Carmick has started animating the labels of some of his favorite brews, sharing his creations as animated GIFs. The…

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries

Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer

I'm melting!

First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to…

Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness

Brand positioning comes to package design

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can…

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