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Topic: Packaging

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

April 3, 2013, 3:00 PM EDT

Brazilian Fast-Food Chain Puts Burgers in Edible Wrappers Extra crinkly protein, anyone?

Brazilian fast-food chain Bob's has come up with edible packaging for its burgers, just to make the point that people love its food so much that they can't even wait…

December 18, 2012, 9:54 AM EST

Ad of the Day: Absolut The vodka brand rolls out personalized bottles—4 million of them

You are a special snowflake. There is no other person like you. And now, you have your very own personalized bottle of booze to match. Absolut vodka is taking limited-edition liquor…

September 4, 2012, 2:03 PM EDT

How a 1970s Toothpick Model Spoke Up, and Became a Facebook Sensation Indelicate Gina nearing 2 million fans

Taking abuse from a woman best known as the previously silent face of 1970s toothpick packaging? Who wouldn't enjoy that? Forbes succinctly summarizes the somewhat convoluted story of Gina Indelicada…

August 30, 2012, 9:28 AM EDT

Campbell's Soup Creates Limited-Edition Andy Warhol Cans Marks 50th anniversary of artist's Campbell's work

Fifty years after Andy Warhol first displayed his seminal work 32 Campbell's Soup Cans, the marketer is celebrating the artist with a set of four limited-edition Warhol-inspired cans of the…

August 30, 2012, 7:52 AM EDT

How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials

You may have never heard of Alfred "Freddy" Heineken, but he should be a hero to drinkers and kids'-toy enthusiasts everywhere. Laughing Squid has the story of how Freddy—the third-generation…

August 29, 2012, 10:03 AM EDT

Diet Coke's Limited-Edition Can Is So Lovely, It's Here to Stay Turner Duckworth design returns Sept. 1

"This new concept will only be around for a short time," William White, group brand director for Diet Coke and Coke Zero at Coca-Cola North America, told Adweek exactly a…

August 16, 2012, 1:46 PM EDT

David Lynch Designs Labels for Dom Pérignon Director gives champagne bottles a ghostly glow

David Lynch recently caused a stir with a coffee commercial. Now, he's moving on to stronger stuff, Dom Pérignon, by designed some special, limited-edition labels for the champagne. Lynch spent…

August 9, 2012, 1:39 PM EDT

Can You Design a Less Atrocious Label for Dr. Bronner's Soap? It may be magic, but it's agony on the eyes

Dr. Bronner's soaps might be great, but their package design is so awful that it's almost become a badge of courage for the brand. The labels—whose content, not just design,…

June 15, 2012, 10:13 AM EDT

Macallan Whisky Adorns Bottles With Annie Leibovitz Photos Limited series of 1,000 shockingly priced

"Limited-edition whisky bottles labeled with Annie Leibovitz's photos." When I first read that headline on PSFK, about a promotion by Macallan whisky, my initial thought was: Putting pictures of Annie…

June 6, 2012, 9:11 AM EDT