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Topic: Packaging

Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness Brand positioning comes to package design

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can…

May 31, 2013, 6:39 AM EDT

Budweiser's New Bow-Tie Can Is Skinny in the Middle, Unlike Its Target Market Introducing a 10-degree crinkle

Budweiser is introducing a new type of can, which is strange, because most people felt the old cans were just fine and it was the beer that needed improvement. Kidding,…

April 23, 2013, 10:06 AM EDT

Interactive Heineken Beer Bottle Does Everything but Drink Itself Be the light of the party

Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people…

April 16, 2013, 12:49 PM EDT

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

April 3, 2013, 3:00 PM EDT

Brazilian Fast-Food Chain Puts Burgers in Edible Wrappers Extra crinkly protein, anyone?

Brazilian fast-food chain Bob's has come up with edible packaging for its burgers, just to make the point that people love its food so much that they can't even wait…

December 18, 2012, 9:54 AM EST

Ad of the Day: Absolut The vodka brand rolls out personalized bottles—4 million of them

You are a special snowflake. There is no other person like you. And now, you have your very own personalized bottle of booze to match. Absolut vodka is taking limited-edition liquor…

September 4, 2012, 2:03 PM EDT

How a 1970s Toothpick Model Spoke Up, and Became a Facebook Sensation Indelicate Gina nearing 2 million fans

Taking abuse from a woman best known as the previously silent face of 1970s toothpick packaging? Who wouldn't enjoy that? Forbes succinctly summarizes the somewhat convoluted story of Gina Indelicada…

August 30, 2012, 9:28 AM EDT

Campbell's Soup Creates Limited-Edition Andy Warhol Cans Marks 50th anniversary of artist's Campbell's work

Fifty years after Andy Warhol first displayed his seminal work 32 Campbell's Soup Cans, the marketer is celebrating the artist with a set of four limited-edition Warhol-inspired cans of the…

August 30, 2012, 7:52 AM EDT

How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials

You may have never heard of Alfred "Freddy" Heineken, but he should be a hero to drinkers and kids'-toy enthusiasts everywhere. Laughing Squid has the story of how Freddy—the third-generation…

August 29, 2012, 10:03 AM EDT

Diet Coke's Limited-Edition Can Is So Lovely, It's Here to Stay Turner Duckworth design returns Sept. 1

"This new concept will only be around for a short time," William White, group brand director for Diet Coke and Coke Zero at Coca-Cola North America, told Adweek exactly a…

August 16, 2012, 1:46 PM EDT

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