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Topic: Packaging

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.  That's what you…

Budweiser Renames Its Signature Brew 'America' as a Celebration of Patriotism

Limited edition cans on shelves through November

Budweiser just got another makeover. The Anheuser-Busch brand just revealed its new packaging design, again from Jones Knowles Ritchie, with "America" replacing "Budweiser" on its 12-oz. cans and bottles.  With the…

Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

Campaign will hit 100 markets after a limited rollout last year

Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world…

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

A 140-year-old brand's makeover

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a…

Infographic: How Branding and Packaging Affect the Way Consumers Trust Food

76% check ingredients, while 51% look for place of origin

Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a…

This E-Retailer Will Turn Fans' Mobile Video Uploads Into Copy on Its Holiday Boxes

Project Gravitas innovates for Black Friday

Starting on Black Friday, fashion e-commerce player Project Gravitas will package its line of dresses with boxes that include copy from consumer-generated videos to be captured—starting today—in a mobile app…

Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans

Doubles down on individualized packaging

It looks like Bud Light wants to make a personal connection with its consumers, and what better way to do that than with individualized packaging? The beer giant is at…

Here's Why Burger King Revamped Its Packaging

Making the brand consistent globally

Updated packaging design seems to be the latest trend among fast-food chains—McDonald's and KFC recently refreshed theirs—and earlier this month Burger King tapped Turner Duckworth's London office for a revamp of…

Ad of the Day: McDonald's Just Invented Pretty Cool Takeout Packaging for Cyclists

Pedaling through the drive-through

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

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