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Topic: Packaging

Brand of the Day: Meet the Bottled Water Company That Will Happily Sell You the Bottle Minus the Water More fun from Fred

If you like your bottled water to come with actual water in it, this might not be the brand for you. The anti-sugar crusaders at indie brand Fred Water are now…

October 14, 2014, 3:05 PM EDT

Does See-Through Packaging Really Boost Sales? Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

August 14, 2014, 11:31 AM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

Ad of the Day: Heineken Unlocks the Secrets of a City in Latest Blockbuster Also, special new bottle designs

For Heineken's peripatetic "Man of the World," it's time for a staycation. In this new spot from Wieden + Kennedy Amsterdam—the seventh film in "The Legends" series—the charming, resourceful and worldly…

May 12, 2014, 11:50 AM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

April 3, 2013, 3:00 PM EDT

Ad of the Day: Absolut The vodka brand rolls out personalized bottles—4 million of them

You are a special snowflake. There is no other person like you. And now, you have your very own personalized bottle of booze to match. Absolut vodka is taking limited-edition liquor…

September 4, 2012, 2:03 PM EDT

Fruit Suit: General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks Company has faced similar suits before

Charging that General Mills is misleading consumers about the nutrition and health qualities of its Fruit Snacks, the Center for Science in the Public Interest filed a class action suit…

October 14, 2011, 5:41 PM EDT

Diet Coke Gets New Look for Fall No. 1-selling diet soft drink will debut limited-edition can design in September

Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is…

August 15, 2011, 2:43 PM EDT

Advertisers Likely to File Suit Over Harsh New Cigarette Warnings FDA unveiled new graphic images Tuesday

The Food and Drug Administration unveiled new mandatory health warnings for cigarette packages on Tuesday; the warnings are the boldest seen thus far in the U.S., designed to scare the…

June 21, 2011, 11:44 AM EDT

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