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Topic: Packaging

Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans

Doubles down on individualized packaging

It looks like Bud Light wants to make a personal connection with its consumers, and what better way to do that than with individualized packaging? The beer giant is at…

Here's Why Burger King Revamped Its Packaging

Making the brand consistent globally

Updated packaging design seems to be the latest trend among fast-food chains—McDonald's and KFC recently refreshed theirs—and earlier this month Burger King tapped Turner Duckworth's London office for a revamp of…

Ad of the Day: McDonald's Just Invented Pretty Cool Takeout Packaging for Cyclists

Pedaling through the drive-through

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

Brand of the Day: Meet the Bottled Water Company That Will Happily Sell You the Bottle Minus the Water

More fun from Fred

If you like your bottled water to come with actual water in it, this might not be the brand for you. The anti-sugar crusaders at indie brand Fred Water are now…

Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle

Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

Ad of the Day: Heineken Unlocks the Secrets of a City in Latest Blockbuster

Also, special new bottle designs

For Heineken's peripatetic "Man of the World," it's time for a staycation. In this new spot from Wieden + Kennedy Amsterdam—the seventh film in "The Legends" series—the charming, resourceful and worldly…

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries

Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans

Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

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