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Topic: Packaging

McDonald's Invented This Clever Takeout Bag That's Also a Tray

A game-changer, probably

Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a…

Cocktail Bar's Gin-Bottle Swimmers Honored as the Year's Best Package Design

Dieline's best of show winner

A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world's best packaging, for its gin bottles showing swimmers cavorting in the…

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Drink it up, designers

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with…

People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same Old Miller Lite

Yes, packaging messes with your head

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike…

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size

Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too

Spec project by Ryan Harc ditches the red

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated…

What Are the Best Looking Beer Cans in America?

Trend is letting designers get truly creative

Beer cans are booming, which is great if you like your craft brew easily portable, crushable and recyclable. But it's also great if you're a packaging designer. The can comeback, led…

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles

Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

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