Topic: Packaging

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp

BETC's packaging solution to the beverage's unusual problem

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there was…

This Agency Says It Just Invented the World's Perfect Beer Glass

Or maybe they're just drunk

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with…

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

Part of aspirational #ImNotABox campaign

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed…

The Fish at This Grocery Store Are So Fresh, They're Still Rattling Around in Their Boxes

Fun Y&R stunt reels in shoppers

Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank. The agency, working with…

How Do You Get Bros to Drink Rosé Wine? Package It Like It's Beer

Safari Sundays designs an identity for The Drop

Rosé is great in giant bottles on the Carlton Terrace. But what if you're one of those average bros who's taken a liking to the pink stuff, which some have…

Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles

Changes roll out in Mexico first

When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved…

Domino's New Pizza Delivery Boxes in the U.K. Are Just Bloody Awesome

Logo and packaging become one

Here's a great bit of packaging design work from Jones Knowles Ritchie—pizza delivery boxes for Domino's that recreate the brand's logo across two boxes. The design shop explains: Over the years, Domino's…

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

Oreo Gets Into the Trend of Adult Coloring With Holiday Packaging You Can Draw On

'Wonderfilled' becomes 'Colorfilled'

If you weren't aware, coloring books for adults are enjoying a bit of a renaissance—as they offer a playful framework for both creativity and anxiety/stress reduction. And brands, of course,…

Coke's Failed White Can, and How Packaging Actually Affects the Taste of Food

The experiments of Charles Spence

Charles Spence probably isn't a familiar name to anyone outside the field of multisensory integration, but his experiments with food—most notably, Pringles—have made a huge impact not just in his…