Topic: packaged goods

Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent

Both need technologists for social-commerce aims

Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.  When Facebook exec Carolyn Everson began her Advertising Week session about mobile video Monday morning,…

After 1,000 Meals, Here's What Made the Frozen Food Review King Call It Quits

'We should not be feeding our kids this'

For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results…

Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

Marketing to Kids Is an Obstacle Course

Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

Unilever Moves Global Planning Duties to PHD, Initiative

Had been handled by Mindshare

With the conclusion of Unilever's review of media-agency partners, the company is shifting responsibility for global communication planning to PHD and Initiative. WPP’s Mindshare managed the bulk of that business. Omnicom’s…

Ryan Partnership Chicago Names Lignel President

Shop revamps offerings

Ryan Partnership Chicago is expanding its offerings through the addition of corporate sibling SolutionSet, and has reached out to Mat Lignel to run the combined operations. Both companies are owned…

J&J Review—More of a Realignment Than a Pitch

Winner will be selected based on credentials, not presentations

Johnson & Johnson’s global consolidation of agency creative responsibilities is expected to be more of a brand or category realignment than a pitch process, sources said. The outcome will reportedly…

Fast Chat: ShopWork N.A. Head Laura Davis-Taylor

Talks about how technology is redefining retail

Shopper marketing is growing at more than 21 percent annually, with some big consumer products companies like Procter & Gamble spending at least $500 million to target consumers at the…

Cadbury Wins Color Purple Rights

Sees off trademark row with Nestlé

British confectioner Cadbury has won a trademark dispute with Nestlé over the rights to the “iconic” purple color that Cadbury uses on its wrappers. The U.K. Intellectual Property Office ruled that…