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Topic: packaged goods

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Mondelez Exec Takes Us Inside the Oreo Cookie Machine B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

March 11, 2014, 9:26 PM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Unilever Moves Global Planning Duties to PHD, Initiative Had been handled by Mindshare

With the conclusion of Unilever's review of media-agency partners, the company is shifting responsibility for global communication planning to PHD and Initiative. WPP’s Mindshare managed the bulk of that business. Omnicom’s…

October 5, 2012, 1:19 PM EDT

Ryan Partnership Chicago Names Lignel President Shop revamps offerings

Ryan Partnership Chicago is expanding its offerings through the addition of corporate sibling SolutionSet, and has reached out to Mat Lignel to run the combined operations. Both companies are owned…

September 17, 2012, 3:41 PM EDT

J&J Review—More of a Realignment Than a Pitch Winner will be selected based on credentials, not presentations

Johnson & Johnson’s global consolidation of agency creative responsibilities is expected to be more of a brand or category realignment than a pitch process, sources said. The outcome will reportedly…

July 25, 2012, 2:09 PM EDT

Fast Chat: ShopWork N.A. Head Laura Davis-Taylor Talks about how technology is redefining retail

Shopper marketing is growing at more than 21 percent annually, with some big consumer products companies like Procter & Gamble spending at least $500 million to target consumers at the…

April 11, 2012, 4:41 PM EDT

Cadbury Wins Color Purple Rights Sees off trademark row with Nestlé

British confectioner Cadbury has won a trademark dispute with Nestlé over the rights to the “iconic” purple color that Cadbury uses on its wrappers. The U.K. Intellectual Property Office ruled that…

November 17, 2011, 5:48 AM EST

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