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Topic: outbrain

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

March 5, 2014, 11:35 AM EST

Outbrain Adds $35M in Latest Fundraising Viral content maker brings total raised to $100 million

Outbrain just picked up $35 million to keep churning out its signature viral advertising links. The company, known for sponsoring the links that appear on websites like ESPN, Slate and other…

October 22, 2013, 6:15 PM EDT

A Viral Audience Can Only Happen With the Right Marketing Bait Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of…

September 30, 2013, 9:50 PM EDT

Just How Much Royal Baby News Was Consumed? Outbrain quantifies news appetite on its network of publishers

George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform Outbrain has quantified just how much attention…

July 26, 2013, 5:48 PM EDT

CBS Interactive, nRelate Partner in Curation The fight to discover and recommend content on the Web heats up

Those in the online publishing game constantly compete for the chance to put content in front of Internet users, and a new partnership between CBS Interactive and the content discovery…

September 5, 2012, 9:41 AM EDT

Social Traffic Worth Less to Publishers Than Search Study claims search links bring more engaged visitors

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following…

April 15, 2011, 3:14 PM EDT

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