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Topic: OTC brands

J&J's Global Creative Review Nears Finish

DDB, BBDO, JWT expected to gain business

Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three…

Merck Confirms Global Creative Search

Pharma giant seeks another shop to handle OTC brands

Merck & Co. has confirmed that its consumer products group is looking to hire another global agency to work on its over-the-counter, nonprescription brands. Euro RSCG is Merck’s lead global agency…

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