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Topic: Oscars

Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign

Goodby Silverstein & Partners created product-focused work

Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both…

Kohl's Will Livestream on Periscope During Oscars' Red Carpet and Commercial Breaks

Retailer goes big on social

Kohl's is kicking off its Oscars exclusive sponsorship on social media today with the hashtag #AllTheGoodStuff. At the heart of the effort is the retailer's partnership with comedian Vanessa Bayer and Mindy…

Why NBC Is Betting Big This Fall on Live TV—and Neil Patrick Harris

Network offers real-time viewing 5 nights a week

Forty years after launching Saturday Night Live, NBC's mantra this fall seems to be Every Night Live. The network, hoping to stay No. 1 this season in adults 18-49, will…

'Milk' Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

Dustin Lance Black and the case for compassion

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance…

Can Neil Patrick Harris Put the Spark Back in Live TV?

His variety show, Best Time Ever, debuts Sept. 15

Networks are embracing live programming this fall as a way of getting audiences to watch in real-time, even though recent attempts in the genre have had mixed results. Exhibit A:…

Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart

Each requires different tactics and creative

Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week. For those of you who have followed the weekly chart, the biggest…

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media

Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

How Lego Designed Its Own Oscar and Stole the Show

Michael McNally on the night's hottest souvenir

The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written,…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

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