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Topic: Organic

Home Builder Picks The Richards Group as Creative Lead—the Shop's Third Win This Month

PulteGroup follows shoe and pizza chains

The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes.  The PulteGroup became one of…

AT&T Wants to Keep Your Kids Entertained on Long Road Trips With In-Car Wi-Fi Service

No more 'Are we there yet?'

AT&T today is launching its first ad campaign dedicated to shining a light on its growing Wi-Fi network in connected cars. For an endeavor called "A Whole New Ride," social media…

U by Kotex Created a Pop-Up Shop Dedicated to Making Periods a Little More Bearable

Inspired by a Tumblr post

U by Kotex has created a brick-and-mortar shop dedicated to things that might make women's periods suck a little bit less—at least for one weekend.  The Period Shop, which launched today…

Will Depend's New Ads, Starring Real People, Finally Erase the Stigma of Incontinence?

Kimberly-Clark brand also partners with life coach Susie Moore

In general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing conditions. And now, adult incontinence category leader Depend is making a…

Foster Farms Names Deutsch L.A. Agency of Record, Ending Over 20 Years With GS&P

Creative for poultry company leaves longtime shop

Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch. The Interpublic shop is now the poultry producer's agency of record, handling creative, digital,…

How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO

David Shulman settles in

Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47 Adweek: What were the challenges you faced when you joined Organic three years ago? David Shulman: The company needed a…

Why More Companies Today Are Embracing Wellness

'Ommm' comes to an office near you

Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony. Should…

Robert Scoble's 22 Tips for Better Facebook Engagement

Including how-to info on increasing your reach

Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don'ts yesterday that is well worth the read for social-media marketers. Check out Scoble's…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat

Who will consumers trust—bloggers or brands?

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog…

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