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Topic: Orbit

Want to Party With Tinder? Swipe Right on Its Sponsored Post

Marketing gives a plug to its paid service

Tinder may be coy about its advertising plans for brands, but it certainly is playing with lots of sponsored posts lately as it gears up for a bigger monetization push. The…

Sarah Silverman Breaks Up With an Overly Attached Coffee Cup for Orbit

Comic keeps it clean, but the cup's a bit dirty

Sarah Silverman breaks off her romance with a walking, talking coffee cup in EnergyBBDO's snappy new spots for Orbit Gum. As the comic pitches ideas to Hollywood producers ("My character can…

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

Orbit Gum Helps You Vanquish Giant Annoying Talking Meat and Potatoes

Also, gnarly self-eating nachos

I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck with…

Orbit's Ice Mints Ad Hijacks Snowmaking Machine

PKP BBDO in Austria came up with this super cool ambient execution for Orbit Ice Mints, using a mountainside snow cannon to make the guy look like he's breathing ice.…

Orbit's roaming mouth is bit of a clean freak

Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around…

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