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Topic: Opinion

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

It's a confusing time in the advertising industry. Currently, most agencies are treading water and at an impasse as to what the future holds. As an industry, we are deeply entrenched…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Countering piecemeal client assignments

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece.…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

One CEO's Prescription for the Ad Industry: More Office Hugs

Don't dismiss the power of the workplace embrace

You can't grow up in a large Italian family and not be a hugger. For one, it's physically impossible to avoid the hugs. They come at you fast and loud…

The Daily Cuts a Third of Its Staff

50 staffers will be laid off, Sports and Opinion sections reduced

The Daily is calling it a staff reorganization, but it really looks more like the beginning of the end. This afternoon, as first reported by AllThingsD, The Daily will be…

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