Topic: Opera Mediaworks

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

Stoli's Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

Haptic technology is getting brands' attention

Stoli is trying to get a better feel for mobile advertising—literally. Today, the brand and Horizon Media are launching a campaign with mobile ad network Opera Mediaworks and technology company Immersion…

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad

Product placement is key

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. But building a prominent smartphone promo…

Which Connected Device Is the Next Big Thing in Mobile?

Marketers split on winning platform

Despite all of the hype around connected homes, cars, TVs and smartwatches, a series of discussions today at the Mobile Media Summit in London underscores the challenges that brands will…

Apple Dominant in Opera Mediaworks Mobile Stats

Tablets in general are killing it

Apple's iPhone and iPad captured 44 percent of mobile impressions and 50 percent of mobile revenue in third-quarter ad buys via Opera Mediaworks' platform—impressive results considering all the smartphones and…