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Topic: Online advertising

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Web Ad Exchange OpenX Adds Dentsu as Investor Agency network joins latest funding round

Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications. Dentsu’s investment “provides…

February 26, 2013, 3:00 AM EST

IAB Unveils Own Ad Tech Org Chart Media and tech vendors on outside looking in

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of…

February 25, 2013, 1:33 PM EST

Sharethrough Launches Own Take on Sponsored Stories Lets advertisers run branded content as in-feed ads

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…

February 25, 2013, 9:01 AM EST

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

February 21, 2013, 11:27 AM EST

How Google's Ad Tech Stacks Up DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

February 16, 2013, 4:23 PM EST

Marin Software Positions for First Ad Tech IPO of 2013 Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…

February 14, 2013, 9:57 AM EST

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

February 6, 2013, 3:21 PM EST

AOL Rebrands Its Advertising.com Group Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

February 5, 2013, 1:08 PM EST

Facebook Execs Tout Mobile, Targeting Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…

January 30, 2013, 8:12 PM EST

Yahoo's Alarming Q4 Display and Search Numbers Banner prices up but demand down

Yahoo CEO Marissa Mayer said during the company’s last earnings call in October that “there’s potentially more upside in search [than display advertising].” Yahoo’s fourth-quarter earnings report—her first full period…

January 28, 2013, 5:18 PM EST

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